Hoopo today announced a $10 million Series A funding round led by ZIM and theDOCK, and joined by new and existing investors TAU Ventures, HICO, and others.

The funding brings Hoopo’s total amount raised to date to $17 million, including previous rounds from Chartered Group, GiTV, and private investors such as Ben Marcus, Zohar Gilon, and Ido Greenberg.

Hoopo is a leading provider of asset and fleet visibility solutions that is transforming unpowered assets into connected fleets, helping businesses to easily and efficiently track and manage their operations, inventory, and equipment by providing real-time data and analytics.