Lindt & Sprüngli Travel Retail is fulfilling its mission to bring ‘magical moments’ to travellers around the world with the debut of live LINDT MASTER CHOCOLATIERS in the North American travel retail market.
Lindt & Sprüngli Travel Retail celebrated with International Shoppes (I.Shoppes) the opening of the new store at JFK Airport Terminal One by treating passengers to LINDOR Truffles freshly prepared by the LINDT MASTER CHOCOLATIERS, who delighted shoppers with a live chocolate-making demonstration.
Matthew Greenbaum, GM of International Shoppes was “delighted to partner with Lindt & Sprüngli and Otis McAllister to develop a significant brand presence within our new duty free space at JFK Terminal One.
LINDT is featured immediately at the store front along with a beautiful back wall and gondola, which travellers from around the world instantly recognise and are drawn inside the space.
We are very grateful for the productive partnership and are extremely encouraged by the sales results so far.”
Peter Zehnder, Head of the Lindt & Sprüngli Global Duty Free Division, said: “JFK is at the heart of our growth strategy in North America, and we are delighted and proud to have had the chance to kick off this event at I.Shoppes’ new store in Terminal One.
The considerable commitment of the I.Shoppes’ team and the strong partnership with Otis McAllister were key factors in the success of the initiative.”
