United Airlines and OTG announced today the completion of a new expansive food hall at United’s Terminal C at Newark Liberty International Airport (EWR). The new “Global Bazaar” features a wide variety of vibrant offerings sourced from New York’s diverse and globally-inspired food culture, in addition to its market offering of news, gift and locally sourced retail.
Besides the international selection of food, the design of the Bazaar will pique the interest of travelers. With thirty percent of all travelers passing through Terminal C during breakfast hours, OTG worked to develop a creative solution to physically differentiate breakfast concepts from those featured for lunch and dinner hours.
The space transforms as the day progresses, changing both food offerings and the space’s structure to meet the time-specific needs of hungry travelers. After the breakfast rush departs, the Bazaar’s space automatically adapts to accommodate the lunch and dinner crowd.
In order to pull off such an ambitious project, OTG sought the imagination of architect and Tony Award-winning scenic designer David Rockwell. Rockwell Group drew upon both its hospitality and theater experience to create individual spaces that morph and change within a limited footprint, providing travelers the widest array of culinary offerings throughout the course of the day.
“Developing the best possible experience for Terminal C’s travelers required a lot of imagination from our design, culinary and tech teams,” said OTG’s CEO Rick Blatstein. “This space is truly the first of its kind – the Bazaar changes as we move through the day. The space’s unique and immersive design, intuitive technology and, of course, great food is something we are incredibly proud to offer to United customers.”
“We’re thrilled that our customers will now be able to enjoy new culinary experiences from notable New York area chefs within the Global Bazaar,” said Jill Kaplan, President, New York/New Jersey for United Airlines. “As we continue to work closely with OTG to create a world-class airport experience for our customers in the Tri-State area, we are excited by the new concepts and investments that have gone into the continual improvements at Terminal C.”