Amsterdam Airport Schiphol´s investment in the Veovo BlipTrack Guest Predictability solution has resulted in some significant and positive changes to the way Schiphol understands passenger movement and has led to considerable experiential improvements, both parties have stated.
The tech company noted: “Insight and collaboration are essential to resolve and prevent these ongoing challenges, to which Schiphol relies on data gathered by the Veovo BlipTrack Guest Predictability solution.
Its combination of sensors and data-processing analytics software provides real-time passenger movement information, to proactively manage and improve the flow.”
“Initially, the solution was implemented to provide automatic queue wait time measurements at security processes. With this data on hand, the airport found it was able to quickly and efficiently resolve issues arising from irregularities and disruptions.
It also helps them monitor queues, ensuring they stay within their service level agreements.
“At passenger processes, airports must constantly be prepared to respond to increasing passenger numbers and demands. At Schiphol, which constantly battles challenges with capacity, the BlipTrack solution offers a necessary level of service and logistical insights,” says Michiel de Haas, Capacity Manager at Amsterdam Airport Schiphol.
“What travellers want, is to move through all the multiple processing areas as fast as possible, so that they can relax without the pressure of potentially missed flights. Keeping passengers in the loop by providing them with estimated wait times, helps reduce stress levels by creating realistic expectations,” explains Christian Bugislaus Carstens, Marketing Manager at Veovo.
“The Veovo BlipTrack solution has helped us manage airport performance with data-driven certainty. With advance predictions of expected passengers and real-time visibility of passenger flow, we can keep security processing quick, and also make holistic decisions on how to create more efficient and more meaningful customer experiences.
It has proven very valuable, as it provides continuous, airport-wide visibility and measurements – a feature that other systems do not provide, as they are not able to measure flow for longer periods or through multiple stages of the journey,” explains Eric van´t Veer, Project Manager at Schiphol Group.
