SITA acquires MEXIA Interactive to boost airport offering

posted on 7th November 2018 by Justin Burns

SITA has acquired private company MEXIA Interactive – a global provider of curb-to-gate passenger analytics for the air transport industry.

SITA said the acquisition will enhance SITA’s existing airport operations and passenger flow management solutions. Customers will benefit from a comprehensive and predictive view of passenger flow information that will result in greater operational efficiencies and improved services.

MEXIA’s technology identifies and predicts bottlenecks in various queues such as check-in, security and taxi lines while monitoring the amount of time passengers spend in airports.

The company also helps airports find non-aeronautical revenue potential by providing shopper numbers, conversion rates, and trends through insights on passengers dwelling in the airport. MEXIA currently works with some of the largest and most influential airports around the world.

SITA chief executive officer, Barbara Dalibard said: “Airports increasingly need comprehensive and sophisticated technology solutions that help them meet the continued growth in passenger numbers while improving the overall airport experience. This is a market where SITA is strongly focused and where we can deliver real value.

“With the acquisition of MEXIA we will strengthen our airport portfolio, providing our customers with automated predictive analytics and detailed passenger flow management throughout the airport.”

Demand for queue management solutions has in the past few years emerged as a key focus area for airport operators. SITA said the implementation of ‘wait-time monitoring’ has jumped from 31 per cent of airports in 2017 to 42 per cent in 2018.

SITA is firmly committed to further develop MEXIA’s solutions to further advance the portfolio – including the application of its artificial intelligence (AI)/data science expertise by its Montreal-based team. SITA will continue to provide global support for all MEXIA’s existing and future customers.